A nonconformist attitude

When TechnoMarine introduced its first luxury watch called 'Raft' in 1997, it imposed a new concept that created many waves in the traditionally conservative watch making industry. The Raft luxury chronograph in transparent gel sold 50,000 models its first year. Two years later, it was embellished with precious diamonds and renamed the'TechnoDiamand'. TechnoMarine had invented a new class of high-end Swiss watches.

The Geneva company continues to create daring fusions between highly advanced watch making techniques, extraordinarily unusual materials, creativity and sophisticated designs. More and more, the market is getting used to TechnoMarine's nonconformist attutude. Their showpiece watches are a unique and expressive alternative to the traditional philosophy of the watch making industry and a reason why they are found on the wrists of Holywood star. TechnoMarine is also a sponsor of the music industy's Grammy Awards.

Creating surprise, creating value

Now, with new shareholders and revitalized by a dynamic management, TechnoMarine is even more inspired in its quert to be "exactly where it is not expected". The goal is to bring out the very best of the brand and to cleartly project it as a "machine that tells stories and creates an Impact in people's minds."

For the new owners, the challenge is to infuse enough energy to sustain the brands prominence in the watch industry. In the past months, highest level of expertise hasaccompanied this impetus, with internationally respected specialists contributing their talents to watch making design, research and development.

At TechnoMarine, the results are already easily apparent. Although the range of watches is less extensive than in the past, it har been enriched by an attention to detail found only at the most prestigious manufactures. Designs, assemblies, dials, push-pieces and materials are the company´s top priorities as it strives to become the last word in innovation, technology, elegance and refinement

Exploratory luxury


In a certain way, the new generation of TechnoMarine timepieces pay tribute to die brand's first chronographs. The new models a fascinating immersion in a world of technical proficiency and fusion, full of unexpected feelings, colors and amazements.

A communications campaign, entitled 'Walking an the mood", calls attention to a fusion of aesthetic uniqueness and watch making expertise and the subtle associations between high-end watches and luxury accessories. More than ever, the surprising and complex watches are exceeding the expectations of those who seek in them an accessory to all their moods.

Amusing? Sophisticated? Wise? Exuberant? Mysterious? Glamorous? Today, the new advertisements speak of women. For them, TechnoMarine is also the creator of jewelry, eyeglasses and other exceptional objects, conceived in the same spirit of exploratory luxury of a global brand. The next months hold still more surpises, more specifically promises to men.